
MISSION
At Jonny B Goodz, our mission is to combine the precision of quality engineering with the soul of artistic expression to create bold, authentic designs that uplift the culture and Spirit of Detroit. We craft premium, purpose-driven branding, apparel, and visual art that reflect our community’s uniqueness, pride, perseverance, and flyness. Through our work, we honor where we’re from, tell our own stories, and offer others the chance to wear theirs—with meaning and style.

VISION
To be a creative force that elevates Detroit’s legacy through original, high-quality design—merging art and engineering to inspire pride, spark connection, and empower authentic self-expression in every piece we create.